Samsung Ad Strategy

Samsung Galaxy S3

Message Execution Style: Competitive Advantage

Idea Behind the Ad

Here the advertiser has taken a head on competition with the Apple I phone. A direct comparison regarding specification has been made.

Samsung Corby

Message Execution Style: Feature and Emotional Appeal

Idea behind the AD

Experience of using the new phone everyday through changeable panels. This also strike a chord with the youngsters as they are in the habit of flaunting new phones everyday.

Samsung Note - Print Ad

Message Execution Style - Teaser Advertising

Idea behind the ad

This ad is designed to build curiosity among the target audience. This ad shows that every individual is creative in their own way and by this phone they can make this creativity come out and play.

Samsung S4 TVC

Message Execution Style: Feature Appeal 

Idea behind the ad

This TVC emphasises on the new added feature of group play. The basic idea is to make customer aware of this new feature where all Samsung GALAXY S4 smartphones can be brought together and create a powerful sound system that enhances the sound quality and keeps the party going.

Samsung Note3 TVC 

Message Execution Style: Dramatization, Emotional and Feature appeals

Idea behind the Ad

This new TVC of samsung Note 3 is making waves in all the countries. It is a perfect blend of all the aforementioned appeals.It tells a story of a girl who helps save her grandfather's shop by finding inspiration in her everyday life. With the help of the new Samsung GALAXY Note 3 and Gear, she creates her own masterpiece.