Micromax's Ad Strategy

Micromax A60 Print Ad

Message Execution Style: Feature Appeal

Idea behind this Ad
This Ad stresses on the fact that its high time to make a shift  to Android Phones and discard your otherwise obsolete phones. It focuses on the message that how a customer can seamlessly adopt the new technology.


  
Micromax A70 Print AD

Message Execution Style: Competitive advantage and Feature Appeal

Idea Behind the Ad

They have conveyed the message that micromax A70 has all the features in comparison to I Phone but at affordable prices. 

Micromax Canvas Print Ad

Message Execution Style - News Appeal

Idea behind the ad

The company has used this print ad to announce the customers about the revolutionary schemes of 0% EMI.

Micromax Bling AD

Message Execution Style - Emotional Appeal

Idea behind this ad 

This model was specially design for niche target audience i.e. women, as they have inherent love for diamonds. Here the advertiser has very smartly tapped the emotional aspect of the women in order to build self image.

Micromax Canvas HD TVC

Message Execution Style- Dramatization

Idea behind this Ad

Recency effect was used as the main message of the ad was conveyed at the end of the TVC. The objective behind this commercial was to enhance the overall experience of the receiver.

Micromax Canvas Doodle

Message Execution Style- Animation

Idea behind the Ad

This TVC portrays a melange of things which are highly insignificant and inconsequential. But they have come up with this new product which has features of both tablet and Phone. And together they call it Phablet.