Nokia 1100 - "Coconut Tree" Print Ad
Message Execution Style - Feature appeal
In this "Coconut tree" print ad company focused on only particular feature of the product i.e. Anti-Slip grip.
Idea behind this print ad
This product was developed to cater the needs of people who fall in bottom of the pyramid. These people are engaged in labor intensive task and that's why Anti Grip feature was emphasized in this print ad.
Nokia 1100 TVC
Message Execution Style - Feature appeal
Idea behind this TVC
This particular TVC encompasses all the features of 1100 model. company has wisely used humor to convey the message to the masses.
Nokia Asha 305 TVC
Message Execution Style - Humor & Feature Appeal
Idea Behind this TVC
The company has taken a regular run of the mill scene from the college.In this TVC a message of quick songs download was conveyed using humor.
Nokia Lumia Smartphones Diwali Offers TVC
Message Execution Style - Favorable Price appeal
Idea Behind the TVC
Diwali is one time in the year when people go crazy about shopping. Thats why the company tried to boost its sales by giving free accessory like head phones. In order to lure the audience, the brand ambassador like Priyanka Chopra was used as a source to communicate the message.
Nokia Lumia 625 Print Ad
Message Execution Style - Information/Rational Appeal
Idea behind this Ad
This print ad mainly focuses on making the customer aware about the features of the phone. This Print ad was laced with the Phone's price, specifications and its core features..
Nokia 5630 Express Music
Message Execution Style: Informational Appeal
Idea behind the Ad
Here the advertisers has focused on the main features of this handset. The magnitude of the colors used in this print ad makes its very catchy and appealing.
Message Execution Style - Feature appeal
In this "Coconut tree" print ad company focused on only particular feature of the product i.e. Anti-Slip grip.
Idea behind this print ad
This product was developed to cater the needs of people who fall in bottom of the pyramid. These people are engaged in labor intensive task and that's why Anti Grip feature was emphasized in this print ad.
Nokia 1100 TVC
Message Execution Style - Feature appeal
Idea behind this TVC
This particular TVC encompasses all the features of 1100 model. company has wisely used humor to convey the message to the masses.
Nokia Asha 305 TVC
Message Execution Style - Humor & Feature Appeal
Idea Behind this TVC
The company has taken a regular run of the mill scene from the college.In this TVC a message of quick songs download was conveyed using humor.
Nokia Lumia Smartphones Diwali Offers TVC
Message Execution Style - Favorable Price appeal
Idea Behind the TVC
Diwali is one time in the year when people go crazy about shopping. Thats why the company tried to boost its sales by giving free accessory like head phones. In order to lure the audience, the brand ambassador like Priyanka Chopra was used as a source to communicate the message.
Nokia Lumia 625 Print Ad
Message Execution Style - Information/Rational Appeal
Idea behind this Ad
This print ad mainly focuses on making the customer aware about the features of the phone. This Print ad was laced with the Phone's price, specifications and its core features..
Nokia 5630 Express Music
Message Execution Style: Informational Appeal
Idea behind the Ad
Here the advertisers has focused on the main features of this handset. The magnitude of the colors used in this print ad makes its very catchy and appealing.
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