Micromax's Ad Strategy

Micromax A60 Print Ad

Message Execution Style: Feature Appeal

Idea behind this Ad
This Ad stresses on the fact that its high time to make a shift  to Android Phones and discard your otherwise obsolete phones. It focuses on the message that how a customer can seamlessly adopt the new technology.


  
Micromax A70 Print AD

Message Execution Style: Competitive advantage and Feature Appeal

Idea Behind the Ad

They have conveyed the message that micromax A70 has all the features in comparison to I Phone but at affordable prices. 

Micromax Canvas Print Ad

Message Execution Style - News Appeal

Idea behind the ad

The company has used this print ad to announce the customers about the revolutionary schemes of 0% EMI.

Micromax Bling AD

Message Execution Style - Emotional Appeal

Idea behind this ad 

This model was specially design for niche target audience i.e. women, as they have inherent love for diamonds. Here the advertiser has very smartly tapped the emotional aspect of the women in order to build self image.

Micromax Canvas HD TVC

Message Execution Style- Dramatization

Idea behind this Ad

Recency effect was used as the main message of the ad was conveyed at the end of the TVC. The objective behind this commercial was to enhance the overall experience of the receiver.

Micromax Canvas Doodle

Message Execution Style- Animation

Idea behind the Ad

This TVC portrays a melange of things which are highly insignificant and inconsequential. But they have come up with this new product which has features of both tablet and Phone. And together they call it Phablet.

Samsung Ad Strategy

Samsung Galaxy S3

Message Execution Style: Competitive Advantage

Idea Behind the Ad

Here the advertiser has taken a head on competition with the Apple I phone. A direct comparison regarding specification has been made.

Samsung Corby

Message Execution Style: Feature and Emotional Appeal

Idea behind the AD

Experience of using the new phone everyday through changeable panels. This also strike a chord with the youngsters as they are in the habit of flaunting new phones everyday.

Samsung Note - Print Ad

Message Execution Style - Teaser Advertising

Idea behind the ad

This ad is designed to build curiosity among the target audience. This ad shows that every individual is creative in their own way and by this phone they can make this creativity come out and play.

Samsung S4 TVC

Message Execution Style: Feature Appeal 

Idea behind the ad

This TVC emphasises on the new added feature of group play. The basic idea is to make customer aware of this new feature where all Samsung GALAXY S4 smartphones can be brought together and create a powerful sound system that enhances the sound quality and keeps the party going.

Samsung Note3 TVC 

Message Execution Style: Dramatization, Emotional and Feature appeals

Idea behind the Ad

This new TVC of samsung Note 3 is making waves in all the countries. It is a perfect blend of all the aforementioned appeals.It tells a story of a girl who helps save her grandfather's shop by finding inspiration in her everyday life. With the help of the new Samsung GALAXY Note 3 and Gear, she creates her own masterpiece.

Nokia's Ad Strategies

Nokia 1100 - "Coconut Tree" Print Ad

Message Execution Style - Feature appeal

In this "Coconut tree" print ad company focused on only particular feature of the product i.e. Anti-Slip grip.

Idea behind this print ad 
This product was developed to cater the needs of people who fall in bottom of the pyramid.  These people are engaged in labor intensive task and that's why Anti Grip feature was emphasized in this print ad.

Nokia 1100 TVC

Message Execution Style - Feature appeal

Idea behind this TVC
This particular TVC encompasses all the features of 1100 model. company has wisely used humor to convey the message to the masses.

Nokia Asha 305 TVC

Message Execution Style - Humor & Feature Appeal

Idea Behind this TVC
The company has taken a regular run of the mill scene from the college.In this TVC a message of quick songs download was conveyed using humor.

Nokia Lumia Smartphones Diwali Offers TVC


Message Execution Style - Favorable Price appeal

Idea Behind the TVC
Diwali is one time in the year when people go crazy about shopping. Thats why the company tried to boost its sales by giving free accessory like head phones. In order to lure the audience, the brand ambassador like Priyanka Chopra was used as a source to communicate the message.



Nokia Lumia 625 Print Ad

Message Execution Style - Information/Rational Appeal

Idea behind this Ad
This print ad mainly focuses on making the customer aware about the features of the phone. This Print ad was laced with the Phone's price, specifications and its core features..

Nokia 5630 Express Music

Message Execution Style: Informational Appeal

Idea behind the Ad
Here the advertisers has focused on the main features of this handset. The magnitude of the colors used in this print ad makes its very catchy and appealing.